These are some images that show the process I went through for a recent typography assignment. The logotype (created for a furniture company) had to be designed from scratch using only shapes we created ourselves. In retrospect, I think I like the green logo best. I don't like the calligraphy one at all, but I do like the blue one. I think the little ornament on the "m" makes it look too much like a face, but I'll fix that some other time.
(Oh, and just in case, the image in the brochure was provided to us in class, so I have no idea where it comes from.)