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Wednesday, November 26, 2008

Float

Ideas come to me in the oddest ways sometimes.

I was working on my typography assignment for next week (movie titles for the Tom Hanks film, Big), when I realized that the Pantone colors I had chosen looked great together. I liked the vibration the colors created when they were placed next to each other, so I decided to try and use them in a design that didn't have any other purpose but to be fun.

I started with a blue background and just started making shapes. The shapes turned into a turtle. Then I thought, "What would be a good name for a movie about a turtle?" Float. I started moving the type around and then thought, "What floats?" The flotation device was born, and it fit perfectly with the "o".

Suddenly, I had a story . . .

4 comments:

janae said...

ooooh, I like it muy much! Those pantone colors really are great together!

janae said...

ps. I like the simple and repeated use of basic geometric shapes, too. You need a piece like that in your portfolio. Isn't that what Mark Robison liked when he saw yours a couple years ago?

Joe said...

when you said pantone colors i was thinking, "Pantone, is that some kind of Italian sauce?" and then i realized! it's actually one leg of a pairs of pants! duh. I felt stupid.

Joe said...

love the pictures by the way