Ideas come to me in the oddest ways sometimes.
I was working on my typography assignment for next week (movie titles for the Tom Hanks film, Big), when I realized that the Pantone colors I had chosen looked great together. I liked the vibration the colors created when they were placed next to each other, so I decided to try and use them in a design that didn't have any other purpose but to be fun.
I started with a blue background and just started making shapes. The shapes turned into a turtle. Then I thought, "What would be a good name for a movie about a turtle?" Float. I started moving the type around and then thought, "What floats?" The flotation device was born, and it fit perfectly with the "o".
Suddenly, I had a story . . .